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Advertising campaigns on Bing
Increase your visibility on Bing, reach a different audience and generate more conversions with an advertising strategy tailored to your business.
Delisoft helps Quebec businesses create and optimize advertising campaigns on Bing. Keyword research, ad copywriting, targeting, budget management and performance tracking: our team builds campaigns designed to reach a qualified audience and maximize your return on investment.
Different audience
Optimized budget
Measurable results
Understanding Microsoft advertising
What is Microsoft Advertising?
Microsoft Advertising lets your business appear quickly in front of people actively searching for your products or services.
Microsoft Advertising is Microsoft’s official advertising platform. It uses Microsoft Copilot AI to deliver targeted ads on Bing and partner search engines such as Yahoo, AOL, DuckDuckGo and Ecosia. When someone searches, ads are selected according to keywords, bids, budget and campaign targeting settings.
An effective Microsoft Advertising strategy combines keyword research, ad creation, audience targeting, conversion tracking and ongoing optimization to attract qualified visitors and maximize your advertising budget.
Where can Bing be found?
Bing is built into Microsoft Edge and Windows and also powers results and ads across partner networks such as Yahoo, AOL, DuckDuckGo and Ecosia.
The benefits of a Microsoft Advertising strategy
Why invest in Microsoft Advertising?
See how well-targeted campaigns can quickly generate visibility, qualified traffic and new business opportunities.
Microsoft Advertising puts your business in front of potential customers as they search for your products or services on Bing and Microsoft partner networks. A tailored strategy helps you target the right keywords, regions and audiences while controlling your advertising budget. With conversion tracking and Delisoft’s ongoing optimization, you can improve campaign performance and maximize your return on investment.
Discuss my Microsoft Advertising project
Increase your visibility
Be visible when people search for your products or services on Bing.
Reach another audience
Reach users who complement those reached by your Google Ads campaigns.
Control your budget
Adjust spending to your goals and campaign performance.
Generate more inquiries
Attract qualified visitors and turn more clicks into calls, forms and sales.
Optimize your cost per click
Benefit from bids that are often more affordable in your industry.
Analyze your performance
Measure clicks, conversions and campaign profitability.
What we offer
Our Microsoft Advertising management services
Delisoft creates, configures and optimizes your Microsoft Advertising campaigns according to your goals, budget and target customers to reach a qualified audience on Bing and Microsoft partner networks.
A well-planned strategy
Microsoft Advertising campaign creation
Launch structured campaigns based on your services, goals and budget.
Delisoft organizes your campaigns by defining objectives, ad groups, budgets, bids and delivery settings. Each campaign is designed to show a relevant ad when people search for your products or services.
Depending on your needs, our team can also select the best formats, including Search, Shopping, Display and dynamic ads.
Our services may include
- Goal definition
- Campaign structure
- Ad groups
- Budget configuration
- Bidding strategy
- Format selection
- Delivery settings
- Ad scheduling
Target the right searches
Keyword research and targeting
Position your ads on the searches most relevant to your business.
Delisoft selects keywords according to your services, territory, customers and search intent, then organizes them into coherent ad groups to improve campaign relevance.
Microsoft Advertising can also refine delivery by location, demographics, audiences, days and peak hours. Some strategies can use LinkedIn professional targeting options.
Our research may include
- High-potential keywords
- Purchase intent
- Precise queries
- Geographic targeting
- Demographic targeting
- Ad scheduling
- Custom audiences
- Negative searches
Ads tailored to your goals
Ad creation and optimization
Attract more clicks with clear, relevant and persuasive ads.
Delisoft writes headlines, descriptions and calls to action that showcase your services and advantages. Each ad is aligned with targeted searches to improve relevance and encourage contact.
Depending on the strategy, Microsoft Advertising can use responsive search, dynamic, Shopping or visual ads across its partner network.
Our optimizations may include
- Engaging headlines
- Persuasive descriptions
- Calls to action
- Responsive ads
- Dynamic ads
- Ad assets
- Version testing
- Ad quality
A simplified transition
Importing Google Ads campaigns
Reuse your Google Ads campaigns to grow your Bing presence faster.
Microsoft Advertising can import existing Google Ads campaigns. Delisoft then adapts their structure, keywords, ads, budgets and settings to Microsoft’s network.
Every campaign is reviewed and optimized to account for differences in audience, competition and performance between the platforms.
The import may include
- Existing campaigns
- Ad groups
- Targeted keywords
- Headlines and descriptions
- Advertising budgets
- Bidding strategies
- Targeting settings
- Post-import verification
Measure important actions
Microsoft UET conversion tracking
See which campaigns truly generate calls, forms or sales.
Delisoft can configure conversion goals and Microsoft Advertising UET tracking to measure actions after an ad click, including purchases, quote requests, registrations or specific site interactions.
Reliable tracking helps explain campaign performance and provides data for adjusting keywords, bids and ads.
Tracking may include
- UET tag installation
- Conversion goals
- Form tracking
- Purchase tracking
- Call tracking
- Conversion value
- Tracking tests
- Conversion reports
Performance and profitability
Ongoing monitoring and optimization
Analyze results and continuously improve campaign performance.
Delisoft monitors clicks, cost per click, conversion rate, spending and profitability to identify the keywords, ads, audiences and delivery periods producing the best results.
Our team then adjusts budgets, bids, targeting and ads to reduce unprofitable spending and gradually improve return on advertising investment.
Our monitoring may include
- Results analysis
- Conversion tracking
- Cost control
- Budget allocation
- Bid adjustments
- Targeting optimization
- Ad improvements
- Performance reports
Account setup
Microsoft Advertising account configuration
Start with a well-structured account configured around your advertising goals.
Delisoft creates and configures your Microsoft Advertising account, including access, billing settings, advertising goals and essential controls, creating a clear environment ready for campaigns.
We also verify the budget, account settings and Microsoft advertising policies that can affect ad delivery.
Configuration may include
- Account creation
- Access configuration
- Goal definition
- Billing settings
- Currency selection
- Delivery settings
- Budget configuration
- Account verification
Campaigns that perform
Microsoft Advertising objectives
Advertising on Bing
Be visible at the exact moment your customers search for your products or services.
With our Microsoft Advertising campaigns, you invest in high-potential searches while reaching an audience that complements Google. Each ad answers a specific intent, attracts qualified visitors and directs them to a landing page built to generate calls, forms or sales.
You can also retarget previous site visitors and run ads on Bing and Microsoft partner networks. If earlier campaigns fell short, the keywords, targeting or conversion tracking may not have been sufficiently optimized.
Results vary depending on the industry, competition, budget and campaign quality.
Campaigns for every goal
Leads
Generate qualified calls, forms and quote requests.
Sales
Attract people ready to buy your products or services.
Website traffic
Send more relevant visitors to your website.
Remarketing
Retarget people who already showed interest in your business.
Microsoft Advertising copywriting
Ads that generate qualified clicks
We create relevant, convincing ads tailored to your goals, services and customer searches.
A high-performing Microsoft Advertising campaign relies on ads that respond directly to user intent. Our team writes catchy headlines, convincing descriptions and effective calls to action to highlight your business.
Each ad is paired with the right keywords and optimized based on results. We test different versions to improve click-through rate, ad quality and the conversions generated by your campaigns.
Catchy headlines
Capture attention quickly with headlines tied to user searches.
Convincing descriptions
Clearly present your services, benefits and added value.
Calls to action
Encourage people to call, buy or request a quote.
Ad assets
Add links, contact details and useful information to your ads.
Version testing
Compare several ads to identify the best-performing messages.
Landing pages
Send clicks to pages designed to generate more conversions.
Landing page optimization
Turn more clicks into customers
Improve page relevance, increase conversions and get more value from your Microsoft Advertising campaigns.
A high-performing campaign does not stop at the click. Delisoft optimizes your landing pages so they match the targeted keywords and the message in your ads. We improve structure, content and calls to action to help visitors quickly find the information they need.
A fast, clear and relevant page can improve the user experience, encourage calls, forms or sales and contribute to a better Quality Score. You then get more results from your advertising investment.
Learn moreA clear, structured process
Our Microsoft Advertising management methodology
We follow a structured approach to create high-performing, profitable Microsoft Advertising campaigns tailored to your business goals. From the initial analysis to results tracking, every step is optimized to attract qualified visitors and maximize your advertising investment.
Business analysis
We analyze your goals, services, market and target audience to define the best approach.
Research and strategy
We select the keywords, territories, budgets and campaign types that fit best.
Campaign creation
We configure the structure, ad groups, targeting, bids and delivery settings.
Ad creation
We write relevant, convincing ads tailored to your potential customers’ searches.
Tracking setup
We set up conversion tracking to measure calls, forms and sales.
Analysis and optimization
We measure results and adjust ads, keywords, bids and budgets to continually improve performance.
Why choose Delisoft
Why choose Delisoft to manage Microsoft Advertising?
A multidisciplinary team that turns your advertising budget into a real growth lever.
Delisoft combines expertise in digital advertising, SEO, ad copy, data analysis and landing page design to create truly high-performing Microsoft Advertising campaigns. We target the right searches, optimize every campaign and track conversions to generate more inquiries, calls and sales.
Delisoft advantages
- Complete campaign management
- Targeted keyword research
- Convincing ads
- Precise conversion tracking
- Ongoing budget optimization
- High-performing landing pages
- Clear, detailed reports
- Local support in Quebec
Why work with a web agency?
Why hire an agency instead of doing it yourself?
You could do it yourself.
Really.
We will not stop you.
MeDelisoftSuccessSuccess
Proof of success
Expertise recognized by our clients
Client testimonials and media mentions reflect our commitment to delivering web, software and digital solutions that generate real results.
Delisoft put us number one at the top of search engines with several keywords, despite the strong competition in our field. That allowed us to increase our visibility with the public. Thank you again Delisoft!
Anjou Centre Dentaire
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In fact, we found Delisoft by searching on Bing, and Delisoft always came up first. So what we need most is SEO and online advertising, because that is what we rely on today [...]
Espace Dentaire Pur
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Hello, Luc Poirier here. I have worked with Delisoft a few times in the past, and it has always gone really well. So I definitely recommend them.
Luc Poirier
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Even me, an old-school guy who thought a website had to be basic, Delisoft proved to me that it could work [...]
MistrBear
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I know Delisoft because they were the first to appear on Bing during a search. Here, in the industry, it just made sense to choose a company [...]
Ledco
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I discovered Delisoft by searching on Bing and they were number 1. Since the goal is acquiring new patients, it was obvious to go with [...]
Centre dentaire St-Luc
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FAQ
Frequently asked questions about Microsoft Advertising management
Find clear answers to common questions about creating, budgeting, tracking and optimizing Microsoft Advertising campaigns.
We are here to help.
Can’t find the answer to your question? Our team is available to advise and guide you in managing your Microsoft Advertising campaigns.
Contact an expert
How much does a Microsoft Advertising campaign cost?
The budget varies by industry, competition, targeted keywords and goals. Delisoft helps establish and allocate a suitable budget.
How long does it take to see results?
Initial results can appear quickly, depending on budget, competition, search volume and ongoing optimization.
How do I know whether my campaigns are profitable?
Conversion tracking connects clicks with calls, forms and sales so results can be compared with the amount invested.
Why trust Delisoft with Microsoft Advertising management?
Delisoft combines strategy, copywriting, targeting, analysis and continuous optimization.
Why trust Delisoft with Microsoft Advertising management?
Our team monitors budgets, bids, keywords and ads to reduce wasted spending.
Why trust Delisoft with Microsoft Advertising management?
You receive local support, clear reports and a strategy tailored to your business goals.
