David, web expert at Delisoft.

Understanding advertising on Google

What is Google Ads?

Google Ads lets your business appear quickly in front of people actively searching for your products or services.

Google Ads is Google’s advertising platform. It displays ads in search results, on Google Maps, on YouTube and on partner sites. When a user searches for something like “website design Longueuil”, “SEO agency Quebec” or “custom software”, Google can show the most relevant ads based on targeted keywords, location and search intent.

An effective Google Ads strategy combines keyword research, ad creation, geographic targeting, conversion tracking and ongoing optimization to attract qualified visitors and maximize your advertising budget.

Talk about my Google Ads project

The benefits of a Google Ads strategy

Why invest in Google Ads?

Discover how well-targeted campaigns can quickly generate visibility, qualified traffic and new business opportunities.

Google Ads lets your business appear at the exact moment potential customers search for your products or services. A tailored strategy helps you target the right keywords, regions and audiences while controlling your advertising budget. With conversion tracking and ongoing optimization, you can improve campaign performance and maximize your return on investment.

Discuss my Google Ads project

Increase your visibility

Be seen when people search for your products or services on Google.

Target the right prospects

Reach the right people based on their searches, location and interests.

Control your budget

Control your budget and adjust it based on campaign performance.

Generate more inquiries

Attract qualified visitors and turn more clicks into calls, forms and sales.

Optimize your campaigns

Improve your ads, keywords and bids to get better results.

Analyze your performance

Measure clicks, conversions and the profitability of your campaigns.

More than 15 years of expertise

More than 15 years of Google Ads management expertise

Expertise that combines advertising strategy, precise targeting, data analysis and ongoing optimization to maximize your results on Google.

For more than 15 years, Delisoft has supported Quebec businesses in creating, managing and optimizing high-performing Google Ads campaigns. From keyword research to conversion tracking, our team handles every step of your campaigns.

We design strategies tailored to your industry, audience and goals to attract qualified clicks, generate more conversions and maximize your return on investment.

Free quote

Google Ads optimization

Google Ads Quality Score

Up to 800% savings

Pay less and get more results.

With a site optimized by Delisoft, your Google Ads campaigns finally become profitable and powerful. Our sites are designed so Google rewards you: better Quality Score, better visibility and, above all, costs up to 800% lower than poorly optimized competitors.

Result: you appear at the top for the most strategic keywords while paying less for each click.

If your previous campaigns were not profitable, the reason is simple: you did not have a Google Score of 10/10 with Delisoft.

What is Google Score? Watch the video

Marie-Pascale, administrative assistant at Delisoft.

The impact of Google Score on your leads

Pay less and get more results.

Legal services

Enter your budget

Keyword sets

Keywords

Lawyer Montreal

Keywords

Lawyer Montreal

Keywords

Lawyer Montreal

Keywords

Lawyer Montreal

Number of inquiries

Google Score 1/10

Cost per click

$14.26

Cost per lead

$70.00

Cost per click

$14.26

Cost per lead

$70.00

Cost per click

$14.26

Cost per lead

$70.00

Cost per click

$14.26

Cost per lead

$70.00

If 1 person in 10 requests a quote

You will get 5 quote requests

Google Score 10/10 with Delisoft

Cost per click

$2.26

Cost per lead

$12.00

Cost per click

$2.26

Cost per lead

$12.00

Cost per click

$2.26

Cost per lead

$12.00

Cost per click

$2.26

Cost per lead

$12.00

If 1 person in 10 requests a quote

You will get 22 quote requests

Estimated data provided by Google Keyword Planner.

What we offer

Our Google Ads management services

Delisoft creates and optimizes your Google Ads campaigns according to your goals, budget and target audience to attract qualified visitors.

Analysis and improvement

Google Ads account optimization

Lower your advertising costs

Delisoft analyzes your existing Google Ads account to evaluate campaign structure, targeted keywords, ads, costs and results. This audit identifies unprofitable spend, misconfigured settings and opportunities to improve traffic quality.

Our team then provides clear, prioritized recommendations to optimize your campaigns, reduce wasted budget and improve your return on investment.

Our audit can include

Campaign structure
Keyword analysis
Ad quality
Cost per click

Conversion tracking
Budget allocation
Targeting settings
Prioritized action plan

Free quote

Account setup

Google Ads account configuration

Start with a well-structured account configured for your goals, budget and target audience.

Delisoft creates and configures your Google Ads account by setting up access, advertising goals and essential settings. We structure your environment to make campaign creation, results tracking and ongoing optimization easier.

Our team also makes sure measurement tools are properly connected to track important actions such as calls, forms and quote requests.

Configuration can include

Account creation
Access configuration
Goal definition
Billing settings

Google Analytics linking
Conversion setup
Google Tag Manager
Delivery settings

Free quote

A well-planned strategy

Google Ads campaign creation

Launch campaigns structured around your goals, services and advertising budget.

Delisoft configures your Google Ads campaigns by defining goals, ad groups, keywords and targeted territories. Each campaign is organized to show relevant ads to people searching for your products or services.

Our team also adjusts settings, bids and budget to keep delivery aligned with your business priorities.

Campaigns for every goal

Leads

Sales

Website traffic

Remarketing

Display

AI

Free quote

Target the right searches

Keyword optimization

Place your ads on searches your potential customers actually make.

Delisoft identifies the most relevant keywords based on your products, services, territory and user intent. This research helps control traffic quality and focus your budget on expressions with the strongest commercial potential.

Keywords are then organized into precise ad groups to improve campaign relevance and the quality of visitors sent to your site.

Our research can include

High-potential keywords
Customer searches
Purchase intent
Precise queries

Competitor analysis
Geographic targeting
Exclusion of unprofitable searches
Optimized ad groups

Free quote

Ads that capture attention

Ad writing and optimization

Attract more clicks with relevant, convincing ads adapted to user searches.

Delisoft writes ads that highlight your products, services and competitive advantages. Each message is tied to targeted keywords and paired with a clear call to action to encourage people to visit your site or contact your business.

Our team then analyzes ad performance and makes the adjustments needed to improve relevance, click-through rate and effectiveness.

Our optimizations can include

Catchy headlines
Convincing descriptions
Effective calls to action
Well-targeted keywords

Ad extensions
A/B testing several versions
Click-through rate improvement
Ad quality optimization

Free quote

Performance and profitability

Tracking and ongoing optimization

Measure your results and continually improve the performance of your Google Ads campaigns.

Delisoft analyzes key metrics such as clicks, cost per click, conversion rate and return on investment. This data identifies the best-performing campaigns, ads and keywords as well as the elements that need adjustment.

Our team continually optimizes bids, budgets, ads, keywords and landing pages to reduce wasted spend and get more results from your advertising investment.

Our tracking can include

Results tracking
Conversion analysis
Cost control
Bid adjustments

Budget allocation
Keyword optimization
Ad improvement
Landing page performance

Free quote

Krystelle, Google Ads specialist at Delisoft.

Campaigns that perform

Google Ads objectives

Advertising on Google

Be visible at the exact moment your customers search for your products or services.

With our Google Ads campaigns, you invest your budget in high-potential searches rather than an audience that is too broad. Each ad is designed to answer a specific intent, attract qualified visitors and send them to a landing page built to generate calls, forms or sales.

You can also retarget people who already visited your site and run ads on the Display Network or YouTube. And if your previous campaigns did not deliver the expected results, it is probably because the keywords, targeting or conversion tracking were not optimized enough.

Watch the video

Learn more

Results vary depending on the industry, competition, budget and campaign quality.

Campaigns for every goal

Leads

Generate qualified calls, forms and quote requests.

Sales

Attract people ready to buy your products or services.

Website traffic

Send more relevant visitors to your website.

Remarketing

Retarget people who already showed interest in your business.

Google Ads copywriting

Ads that generate qualified clicks

We create relevant, convincing ads tailored to your goals, services and customer searches.

A high-performing Google Ads campaign relies on ads that respond directly to user intent. Our team writes catchy headlines, convincing descriptions and effective calls to action to highlight your business.

Each ad is paired with the right keywords and optimized based on results. We test different versions to improve click-through rate, ad quality and the conversions generated by your campaigns.

Catchy headlines

Capture attention quickly with headlines tied to user searches.

Convincing descriptions

Clearly present your services, benefits and added value.

Calls to action

Encourage people to call, buy or request a quote.

Ad assets

Add links, contact details and useful information to your ads.

Version testing

Compare several ads to identify the best-performing messages.

Landing pages

Send clicks to pages designed to generate more conversions.

Google Ads that generate qualified clicks

Landing page optimization

Turn more clicks into customers

Improve page relevance, increase conversions and get more value from your Google Ads campaigns.

A high-performing campaign does not stop at the click. Delisoft optimizes your landing pages so they match the targeted keywords and the message in your ads. We improve structure, content and calls to action to help visitors quickly find the information they need.

A fast, clear and relevant page can improve the user experience, encourage calls, forms or sales and contribute to a better Quality Score. You then get more results from your advertising investment.

Learn more

A clear, structured process

Our Google Ads management methodology

We follow a structured approach to create high-performing, profitable Google Ads campaigns tailored to your business goals. From the initial analysis to results tracking, every step is optimized to attract qualified visitors and maximize your advertising investment.

01

Business analysis

We analyze your goals, services, market and target audience to define the best approach.

02

Research and strategy

We select the keywords, territories, budgets and campaign types that fit best.

03

Campaign creation

We configure the structure, ad groups, targeting, bids and delivery settings.

04

Ad creation

We write relevant, convincing ads tailored to your potential customers’ searches.

05

Tracking setup

We set up conversion tracking to measure calls, forms and sales.

06

Analysis and optimization

We measure results and adjust ads, keywords, bids and budgets to continually improve performance.

Why choose Delisoft

Why choose Delisoft to manage Google Ads?

A multidisciplinary team that turns your advertising budget into a real growth lever.

Delisoft combines expertise in digital advertising, SEO, ad copy, data analysis and landing page design to create truly high-performing Google Ads campaigns. We target the right searches, optimize every campaign and track conversions to generate more inquiries, calls and sales.

Delisoft advantages

Complete campaign management
Targeted keyword research
Convincing ads
Precise conversion tracking

Ongoing budget optimization
High-performing landing pages
Clear, detailed reports
Local support in Quebec

Request a free quote

Why work with a web agency?

Why hire an agency instead of doing it yourself?

You could do it yourself.

Really.
We will not stop you.

But while you search “how to do it”, run tests, make mistakes and postpone the project, we will already have put you #1.

Delisoft = a shortcut to success.
Not by magic, but because we have already faced the mistakes, challenges and problems you would have to discover on your own.

That is experience.

Request a free quote

Proof of success

Expertise recognized by our clients

Client testimonials and media mentions reflect our commitment to delivering web, software and digital solutions that generate real results.

See all testimonials

Delisoft put us number one at the top of search engines with several keywords, despite the strong competition in our field. That allowed us to increase our visibility with the public. Thank you again Delisoft!

In fact, we found Delisoft by searching on Google, and Delisoft always came up first. So what we need most is SEO and online advertising, because that is what we rely on today [...]

“I am first on Google.” I discovered Delisoft through a good friend, 8 years ago. I am in construction and I needed a site that stood out.

Hello, Luc Poirier here. I have worked with Delisoft a few times in the past, and it has always gone really well. So I definitely recommend them.

A long-time client, I discovered Delisoft on St-Charles in Longueuil! Great work and still a client where I work in our family business! Thank you!

Even me, an old-school guy who thought a website had to be basic, Delisoft proved to me that it could work [...]

I know Delisoft because they were the first to appear on Google during a search. Here, in the industry, it just made sense to choose a company [...]

Best web marketing agency. Excellent service. We trusted them for our website design project, gave them carte blanche for a huge site, and we do not regret it — we are very happy. [...]

I discovered Delisoft by searching on Google and they were number 1. Since the goal is acquiring new patients, it was obvious to go with [...]